Where's Firefox 3?

Today was supposed to be the Firefox 3 (FF3) was supposed to be available for download. Then there was stuff about Firefox trying to set a world record for being the most downloaded software in 24 hours. And unless I am mistaken the day it was supposed to become available was - today. Here's what firefox's mouthpiece says:

The official date for the launch of Firefox 3 is June 17, 2008. Join our community and this effort by pledging today.

At the time of writing this post, the Firefox site continues to show v2 as the latest version to download. I would certainly say that it was missed quite a few of us in the GMT timezone.

Strangely, FF3 is available to download via Filehippo! I wonder what am i missing...

Update (18:51 BST): Here's a article on BBC that states that the attempt to break the record will begin at 1800 BST. It's 18:51 BST but there is no sign of FF3 being available on firefox.com. At this stage, although the download is indirectly available (by say, slightly modifying the link for earlier downloads). I must confess that Mozilla has pretty much disappointed those of us sitting the EU.

Update (18:53 BST): I've just received a reminder email from spreadfirefox.com asking me to download FF3 from here. Unfortunately, I think the link is down (as is firefox.com) from all the hits they are probably getting :)

Update (19:11 BST): Nope, the website is pretty much still serving version 2 as the latest. I am starting to see people grumble already. Here's an example.

Update (19:42): Welcome digg users (thanks to whoever dugg this). But while looking through other digg posts on this topic, I came across this post from mozilla-europe.org proclaiming that the British version of FF3 is available for download (perhaps meant for EU users) here. Finally!! The next update -- from within FF3 (here i come!)